Studies have shown that consumers are more receptive to brand messages over social media as this is a relaxed and fun way for users to stay connected. Businesses are beginning to realize this is a seamless way to drive traffic to their websites and make sales, so they are starting to focus more on this digital marketing channel.
In fact, it is estimated by Statista that the number of social media users around the world will be around 3.1 billion people by 2021. With that many users of social media platforms, the demand for a social media optimization (SMO) specialist will only be increasing.
Who Is A Social Media Optimization (SMO) Specialist?
An SMO specialist is a professional who implements social media marketing strategies for brands and businesses across different social media networks like Facebook, Twitter, Instagram, YouTube, Snapchat, Reddit, LinkedIn, Pinterest and more.
What Is The Essence Of This Profession?
With so many consumers making use of social media every day, companies need a professional to help manage and grow their brand message and online presence on these social media platforms. This is where the job of social media optimization specialists comes in.
These skilled individuals help businesses connect with their customers, build a loyal customer base, increase awareness of their products and services and also salvage situations that may be potentially harmful to their brands on the various social media platforms.
SMO specialists create and manage marketing content like articles, testimonial videos, case studies and more on social media sites. They work hand in hand with the SEO plans of businesses to build healthy links.
If you think this is a job for you, you can visit Jobsora to find SMO specialist jobs.
Basic Skills Required At Work
There are certain abilities that must accompany anyone who wants to be a successful SMO specialist. A very important one is a passion for social media and digital marketing in general. They must possess the ability to articulate thoughts clearly and effectively. They must possess ample critical and creative thinking skills. They must also be able to spot problems or potential problems and resolve them professionally.
SMO professionals are expected to have high levels of integrity. They should be able to work with little to no supervision and they must be proactive. Their multitasking skills should be topnotch while showing keen attention to detail. SMO specialists must be able to work under pressure and deadline driven environments because social media can be quite unpredictable. Their project management, time management, analytical and organizational skills must also be outstanding.
Required Professional Skills
There are professional skills and qualifications that companies looking to hire SMO specialists expect them to possess. They should be skilled in using tools like MS Word, Excel, PowerPoint and the likes. They should also have some experience using popular social media management tools like Hootsuite and TweetDeck.
Also, SMO specialists should be able to use popular social media monitoring tools like Traackr, Social Mention, Radian 6, Google, amongst others. They should be familiar with the advertising platforms of the different social media sites.
They should also be familiar with different website analytics tools. They are also expected to be able to work and build content in CMS environments.
Desired Knowledge That Can Boost CVs
Many companies seeking to hire SMO specialists usually prefer those with a knowledge of website administration and WordPress. An ability to work with HTML/CSS environments can also be a big plus.
With the growing awareness of companies on the benefits of social media marketing, SMO specialists are definitely going to be highly sought after. Just get the required basic, professional and desired skills and you could be on your way to earning a decent pay as an SMO specialist.